Hansavest runs without a sales team. AI generates sales opportunities.
Hansavest, a company that helps manufactures solve workforce shortages, has been operating for 20 years. Many people are surprised to learn that the company does not have a separate sales department.
Year
Manufacturing
Client
Hansavest
Services
Workforce on demand
project goals
In manufacturing, the absence of just two employees can sometimes be enough to bring production to a complete stop. These are exactly the kinds of critical situations Hansavest helps solve.
“If a company does not have people who can do the work, it cannot accept new orders. Delayed orders create supply problems, customer expectations are not met and, in many cases, the customer starts looking for another supplier,” says Denis Tolkunov, CEO of Hansavest.
“Our team’s main task is to be there for the customer when they are facing a real workforce shortage. Project managers work with customers and employees. They are not traditional salespeople,” Tolkunov says.
“That is why, for a long time, the biggest challenge for our people was lack of time.”
Hansavest therefore began looking for a solution that would keep the company visible to potential customers even when the team was focused on working with existing clients.
result
AI ensures a flow of new customers, so experts do not have to
The team gained more time when Hansavest started using AI agents developed by Sera. These agents help the company stay on the radar of potential customers even when project managers are busy with other work.
“Our people get involved once contact has already been made and the conversation becomes genuinely substantive.”
Denis Tolkunov, CEO, Hansavest
The result is a more efficient sales process, where experts spend less time maintaining the pipeline and more time understanding customer needs, building workforce solutions and supporting critical production environments.
Sera also supports Hansavest’s recruitment process by helping identify the most relevant candidates from large applicant pools, allowing specialists to focus their time where it creates the most value.
What Sera helped Hansavest achieve
Automated early-stage B2B sales outreach
Sera keeps Hansavest on the radar of relevant decision-makers, even while the team is focused on customer delivery.
Freed up expert time
Project managers no longer need to spend as much time on manual prospecting, first contact and early qualification.
Improved timing in B2B sales
Sera helps Hansavest stay visible before the customer’s need becomes urgent, increasing the chance of being top of mind when decisions are made.
Supported smarter recruitment workflows
AI helps surface the right candidates faster, so human experts can focus on evaluation and relationship-building.
