We put AI to work in your sales team

We put AI to work in your sales team

AI agents do the grunt work, from finding buyers to updating your CRM. Your people sell.

Call prep ready for Thursday

Call prep ready for Thursday

Updated 12 deals in your CRM

Updated 12 deals in your CRM

Found 38 new buyers in Finland

Found 38 new buyers in Finland

Wrote 24 personal follow-ups

Wrote 24 personal follow-ups

Used by companies selling across Europe and beyond

One system for the whole sales process.

From the first signal to the signed deal. Sera finds the right companies, starts the conversation, preps you for every meeting and keeps your CRM up to date. One platform instead of five tools and a spreadsheet.

Keep every deal moving

Sera finds, qualifies, writes, follows up and updates your CRM, so your pipeline never stalls.

Lead found

Lead qualified

First message sent

Follow-up sent

Meeting booked

Call prep ready

CRM updated

Reach new clients with a reason

Sera uses real business signals to make every message relevant. You approve what goes out.

James Carter

SteelCore Ltd

Commercial Director

Opened a new regional office

Personalised message

Subject

A thought on SteelCore’s expansion

To

James Carter

james.carter@steelcore.co.uk

Hi James,


I saw that SteelCore is expanding further into the enterprise market.


I thought this might be relevant as your team grows. Sera helps find suitable buyers and reach the right people without spending hours on manual research and prospecting.


Would you be open to a quick look?


Best,
Karl

See how Sera works

A new way to sell.

Today your best people spend their days on research, admin and chasing replies. With Sera, AI does that work and your people spend their time with buyers.

The old way

With Sera

Finding buyers

A list bought once, out of date a month later

New buyers found every day from live business signals

First contact

The same sequence sent to everyone

Fewer messages, each with a real reason to talk

Follow-up

Depends on who remembers

Every follow-up goes out on time

Meetings

Prep in the five minutes before

You walk in knowing the company and the history

CRM

Updated on Friday, if at all

Updated after every call

What’s next

Gut feeling

An alert when a deal goes quiet

Open new markets without a local hire.

Open new markets without a local hire.

Sera finds the right companies in each market, writes to them in their own language and books the meetings into your calendar.

New contact

Gothenburg, Sweden

New contact

Manchester, United Kingdom

Open new markets without a local hire.

Sera finds the right companies in each market, writes to them in their own language and books the meetings into your calendar.

New contact

Gothenburg, Sweden

New contact

Manchester, United Kingdom

Find companies that are growing in revenue in Q3

Let’s focus on Finland and Sweden

Who’s the best person to speak to there?

Make this sound more natural

On it!

Your sales team, with AI built in.

Your Sera team builds it and runs it with you. Want a new market, other buyers or a sharper message? Just ask in plain words.

Real replies, received through Sera.

Real replies received by Sera customers. Names and identifying details have been removed.

  • Construction equipment supplier

    “You reached us at exactly the right time. We’ve been considering renting or purchasing a machine like this for a while.”

    Construction equipment supplier

    “You reached us at exactly the right time. We’ve been considering renting or purchasing a machine like this for a while.”

    Construction equipment supplier

    “You reached us at exactly the right time. We’ve been considering renting or purchasing a machine like this for a while.”

  • Logistics company

    “I’d be happy to discuss the possibilities. I’ll also invite our Head of Procurement to join.”

    Logistics company

    “I’d be happy to discuss the possibilities. I’ll also invite our Head of Procurement to join.”

    Logistics company

    “I’d be happy to discuss the possibilities. I’ll also invite our Head of Procurement to join.”

  • Building materials supplier

    “This product could be relevant for us. Please send pricing information and the available colour options.”

    Building materials supplier

    “This product could be relevant for us. Please send pricing information and the available colour options.”

    Building materials supplier

    “This product could be relevant for us. Please send pricing information and the available colour options.”

  • Logistics company

    “We’re interested and can easily find an hour. Would it make more sense to start on Teams, or for you to visit us?”

    Logistics company

    “We’re interested and can easily find an hour. Would it make more sense to start on Teams, or for you to visit us?”

    Logistics company

    “We’re interested and can easily find an hour. Would it make more sense to start on Teams, or for you to visit us?”

  • Logistics company

    “Thank you for reaching out. I’m forwarding your message to our Head of Logistics so you can arrange a suitable time directly.”

    Logistics company

    “Thank you for reaching out. I’m forwarding your message to our Head of Logistics so you can arrange a suitable time directly.”

    Logistics company

    “Thank you for reaching out. I’m forwarding your message to our Head of Logistics so you can arrange a suitable time directly.”

  • Wine importer

    “I’m coming to the event with our Managing Director and Head of Service. We’ll definitely stop by your stand, thanks for the invitation!”

    Wine importer

    “I’m coming to the event with our Managing Director and Head of Service. We’ll definitely stop by your stand, thanks for the invitation!”

    Wine importer

    “I’m coming to the event with our Managing Director and Head of Service. We’ll definitely stop by your stand, thanks for the invitation!”

What our customers say.

What our customers say.

Feedback from Sera customers across different industries.

  • “Half of all the samples I've sent out are to leads generated from Sera. I'm struggling to manage customers because there is so much coming in.”

    Rait Ehaste

    Export Manager at Shroomwell

    “Half of all the samples I've sent out are to leads generated from Sera. I'm struggling to manage customers because there is so much coming in.”

    Rait Ehaste

    Export Manager at Shroomwell

  • “With other AI tools, 80% of my leads were irrelevant. With Sera, 80% are actually a great fit.”

    Rave Otsla

    Sales Manager at Jalax

    “With other AI tools, 80% of my leads were irrelevant. With Sera, 80% are actually a great fit.”

    Rave Otsla

    Sales Manager at Jalax

  • “Absolute pleasure to work with! The team is incredibly friendly and responsive. Highly recommend!”

    Hendrik Roosna

    Founder at Fairown

    “Absolute pleasure to work with! The team is incredibly friendly and responsive. Highly recommend!”

    Hendrik Roosna

    Founder at Fairown

  • “Sera found contacts I’d never reach on my own. Far more effective than trade fairs, at a fraction of the cost.”

    Erik Mik

    Head of Export at Millamore

    “Sera found contacts I’d never reach on my own. Far more effective than trade fairs, at a fraction of the cost.”

    Erik Mik

    Head of Export at Millamore

  • “Huge time-saver! No more hours spent manually checking websites. Sera finds our ideal customers for us.”

    Rudolfs Selga

    RevOps at Montonio

    “Huge time-saver! No more hours spent manually checking websites. Sera finds our ideal customers for us.”

    Rudolfs Selga

    RevOps at Montonio

30 minutes. You leave knowing what AI can do for your sales.

We look at how you sell today and tell you straight where AI fits: what to automate, what to keep human, and where to start. If Sera isn’t the right fit, we’ll say so.

Is Sera software or a service?

Both. Sera is the AI that does the work, and a Sera team runs it with you. You don’t need to learn a new tool to get results.

Is Sera software or a service?

Both. Sera is the AI that does the work, and a Sera team runs it with you. You don’t need to learn a new tool to get results.

Is Sera an outreach tool?

Outreach is where it starts, not where it ends. Sera finds buyers, starts conversations, preps you for meetings, updates your CRM after every call and tells you when a deal goes quiet.

Is Sera an outreach tool?

Outreach is where it starts, not where it ends. Sera finds buyers, starts conversations, preps you for meetings, updates your CRM after every call and tells you when a deal goes quiet.

Will Sera replace our salespeople?

No. Sera takes over the manual work so your people can spend their time with buyers. We believe people still buy from people.

Will Sera replace our salespeople?

No. Sera takes over the manual work so your people can spend their time with buyers. We believe people still buy from people.

Will it spam our buyers or hurt our brand?

No. Sera sends fewer, researched messages, and you approve what goes out. No mass sending, and no claims you can’t stand behind.

Will it spam our buyers or hurt our brand?

No. Sera sends fewer, researched messages, and you approve what goes out. No mass sending, and no claims you can’t stand behind.

Who is Sera for?

B2B companies with €2M+ revenue and a sales team, or a founder who sells.

Who is Sera for?

B2B companies with €2M+ revenue and a sales team, or a founder who sells.

Which markets do you cover?

We have local teams in Estonia, Latvia, Poland and Finland. In every other market, our technical co-founder Karl is your account manager. Campaigns run across Europe.

Which markets do you cover?

We have local teams in Estonia, Latvia, Poland and Finland. In every other market, our technical co-founder Karl is your account manager. Campaigns run across Europe.

How do we start?

With a 3-month pilot. We set the strategy with you, run real campaigns on email and LinkedIn, and review results every week. After 3 months you decide: stop, continue, or scale to new markets.

How do we start?

With a 3-month pilot. We set the strategy with you, run real campaigns on email and LinkedIn, and review results every week. After 3 months you decide: stop, continue, or scale to new markets.

How fast does it start?

The strategy is set in week 1, and campaigns start right after.

How fast does it start?

The strategy is set in week 1, and campaigns start right after.

Can we sign up and try it ourselves?

Every customer starts with a demo. Setup is what makes Sera work, so we do it with you.

Can we sign up and try it ourselves?

Every customer starts with a demo. Setup is what makes Sera work, so we do it with you.