Automating your top of funnel

Automating top of funnel

AI prepares the deal. Your team closes it.

Sera is an agentic sales system that finds, qualifies, and prepares high-intent buyers for your team. Built for precision, not volume.

Turn outbound into a predictable pipeline

A team of eight sales outreach experts stands together inside a modern, industrial-style building, with glass railings and concrete stairs, under warm ambient lighting, conveying a sense of camaraderie and professionalism.

Most outbound fails because of bad timing, poor targeting, and generic messaging. Sera is built to fix it.

Finds companies that match your ICP

Detects when theyโ€™re ready to buy

Prepares outreach that actually gets replies

A team of AI agents

The agentic system

The agentic system

Sera is not a tool. Itโ€™s a coordinated system of AI agents trained for B2B sales. They work together to move from raw data to ready-to-close deals.

Sera is not a tool. Itโ€™s a coordinated system of AI agents trained for B2B sales. They work together to move from raw data to ready-to-close deals.

1

Strategy Agent

Understands your business, ideal customer profile, and sales goals, then defines targeting and coordinates how all other agents operate. It ensures the entire system stays aligned with your strategy and focuses on the right opportunities.

1

Strategy Agent

Understands your business, ideal customer profile, and sales goals, then defines targeting and coordinates how all other agents operate. It ensures the entire system stays aligned with your strategy and focuses on the right opportunities.

2

Data Scout

Sources a large pool of companies from premium data providers and market signals. It casts a wide net to ensure no relevant opportunities are missed, supplying the system with the raw data needed for further qualification.

2

Data Scout

Sources a large pool of companies from premium data providers and market signals. It casts a wide net to ensure no relevant opportunities are missed, supplying the system with the raw data needed for further qualification.

3

Qualification Agent

Analyzes and filters the sourced companies against your ICP and criteria. It removes low-fit accounts and prioritizes high-potential opportunities, turning raw data into a focused, actionable pipeline.

3

Qualification Agent

Analyzes and filters the sourced companies against your ICP and criteria. It removes low-fit accounts and prioritizes high-potential opportunities, turning raw data into a focused, actionable pipeline.

4

Research Agent

Fills in missing information by conducting deeper research on selected accounts. It identifies decision-makers, gathers contact details, and builds relevant context to support effective outreach.

4

Research Agent

Fills in missing information by conducting deeper research on selected accounts. It identifies decision-makers, gathers contact details, and builds relevant context to support effective outreach.

5

Outreach Agent

Transforms insights into personalized messaging tailored to each company and contact. It ensures communication is relevant, human-sounding, and aligned with the prospectโ€™s situation to improve response rates.

5

Outreach Agent

Transforms insights into personalized messaging tailored to each company and contact. It ensures communication is relevant, human-sounding, and aligned with the prospectโ€™s situation to improve response rates.

6

Infrastructure Agent

Manages the technical foundation behind outreach, including sending systems and domain setup. It ensures emails are delivered reliably, maintain strong inbox placement, and scale without issues.

6

Infrastructure Agent

Manages the technical foundation behind outreach, including sending systems and domain setup. It ensures emails are delivered reliably, maintain strong inbox placement, and scale without issues.

No code. Just chat to prompt your agents.

Find and start conversations with CEO's of โ‚ฌ10M+

manufacturing companies from Germany.

Future-proof your sales motion

Sera 2.0 PRO

Sera 2.0 PRO

Sera 2.0 PRO

Built to plug into professional sales teams and drive more deals.

Advanced, continuously trained AI agent system

Tailored setup with hands-on onboarding

Multi-channel outreach (LinkedIn, WhatsApp, email)

Decision-maker and phone number detection

Custom workflows and integrations

CRM connection

100+ languages supported

Verified contact data

Real-time analytics

Dedicated support

Lite version

Lite version

Lite version

For focused campaigns or first-time outbound in a market.

Launch campaigns in minutes

Pre-configured targeting and setup

Qualified companies and research

Verified decision-makers only

Personalised texts & sequences

Built-in sending and deliverability

Know when to pick up the phone and start dialing

Youโ€™ve got a new reply!

Someone just responded to your outreach.

Youโ€™ve got a new reply!

Someone just responded to your outreach.

Youโ€™ve got a new reply!

Someone just responded to your outreach.

New opportunity detected!

The company is hiring new workers, it's the right time to call.

New opportunity detected!

The company is hiring new workers, it's the right time to call.

New opportunity detected!

The company is hiring new workers, it's the right time to call.

Track your progress and see new pipeline take shape

Letโ€™s walk you through it

You describe your ideal customer - industry, size, and market. Sera then searches across 1 billion professionals to find the best matches. It researches and validates each lead, crafts personalized messages, and sends compliant outreach on your behalf. All results appear seamlessly in your dashboard or connected CRM.

Researched business lead lists

Sera researches accounts, verifies real decision-makers, and only contacts true ICP. Every send has purpose.

Inbox-first deliverability

New domain + warmup, validation, and low daily send pacing keep emails in Inbox, not Promotions/Spam.

More meetings, fewer sends

Low-volume, researched outreach feels personal and gets real replies. Quality over quantity by design.

EU-grade & multilingual

GDPR/ePrivacy aligned, respectful opt-outs, and native-tone outreach across EU and 100+ languages.

Image of client success manager

Talk with Karl, who created Sera

Karl Maaroos, co-founder

+372 5326 4228 | karl@seraleads.com

Learn more about the AI agents

Design work image
Design work image
Design work image
Image of client success manager

Talk with Karl, who created Sera

Karl Maaroos, co-founder

+372 5326 4228 | karl@seraleads.com

Learn more about the AI agents

Design work image
Design work image
Design work image
Image of client success manager

Talk with Karl, who created Sera

Karl Maaroos, co-founder

+372 5326 4228 | karl@seraleads.com

Learn more about the AI agents

Design work image
Design work image
Design work image