We have spent years in sales and in the software behind it. We know how much of a salesperson’s day never reaches a buyer.
Sera exists to fix that: AI takes the work it does better, your people keep the judgment. We are building it to last, with no spam, no shortcuts, and a team that stays after the contract is signed.
Founders
Sergio and Karl
Sergio Rannula, CEO, came to Sera from Bolt. Karl Maaroos, CTO, from Montonio and EasyPark. They started Sera in Tallinn in 2024.
Sales
Your local lead
Samuli in Finland, Priit in Estonia, Reimo in Latvia and Marcin in Poland. In sales since 2015, with combined experience from Starship, Tele2, Dominate Sales and more.
Product and growth
The builders
Kert, Caspar, Mirjam and Maria build the product. Taavid leads growth. Combined experience from Twilio, Amazon, Veriff, Glia, Outfunnel and more.
This is our jam.
We do not hand you a tool and a manual. We go into your sales process, take it apart with you and put it back together with AI in the right places.
Go in
We sit down with your sales team and learn how you sell today, step by step.
Investigate
We ask a lot of questions and find where time and deals get lost.
Take it apart
Every step gets sorted: what AI does better, and what your people should keep.
Put it back together
CRM, dashboards, LinkedIn and domains set up, so AI and your team work as one.
Stay
A weekly review with you. We stay on after launch and work on the results with you.
