Sera vs Apollo

A smarter, cheaper alternative to Apollo

A smarter, cheaper alternative to Apollo

Apollo hands you a database and a per-seat bill. Sera's AI agents find your buyers, write the outreach, and start the conversations - so your pipeline fills while you focus on closing.

Apollo hands you a database and a per-seat bill. Sera's AI agents find your buyers, write the outreach, and start the conversations - so your pipeline fills while you focus on closing.

Apollo hands you a database and a per-seat bill. Sera's AI agents find your buyers, write the outreach, and start the conversations - so your pipeline fills while you focus on closing.

Get your first 5 leads free →

No credit card. No spam. Setup in minutes.

No credit card. No spam. Setup in minutes.

No credit card. No spam. Setup in minutes.

Enter your website and see for yourself

Get real leads and messages in minutes

No credit card needed

10×

higher reply rate vs. typical cold outbound due to lead qualification beforehand

10+ hrs

saved each week on finding leads, writing outreach and follow-up messages.

350M+

companies reachable - just brief Sera and its AI agents find and contact the best-fit accounts.

comparison

Sera vs Apollo, line by line

Capability

Sera

Apollo

Finds buyers AND writes the outreach

✓ AI agents do both

Data only - you write

Data only. You write

Detects buying signals & timing

✓ Reaches out at the right moment

Limited

Personalised per-company messages

✓ Tailored by AI per account

Templates & manual work

Deliverability & no-spam sending

✓ Managed infrastructure

Your responsibility

Verified contact data, GDPR friendly

✓ 350M+ companies, US+EU focus

US-centric

Pricing model

✓ Monthly pricing, starting 99€ /mo

Per-seat + credits

Time you need to invest in

✓ 15-20 minutes

Days of setup & list-building

Why teams switch From apollo to sera

Live pipeline is better than a database

Your data never gets old

Apollo lists decay fast - buyers change jobs constantly. Sera verifies contacts in real time, so you're never emailing someone who left months ago.

You don't need to write

A database doesn't book meetings. Sera's agents research each account and write the first message and follow-ups - so outreach actually goes out.

Reasonable pricing

Adding reps shouldn't multiply your bill. Sera is transparently priced - 99€ a month for a start and 449€ for scale, not the number of "seats" you buy.

  • Rave Otsla

    Sales Manager at Jalax

    "With other AI tools, 80% of my leads were irrelevant. With Sera, 80% are actually a great fit."

  • Hendrik Roosna

    Founder at Fairown

    “Absolute pleasure to work with! The team is incredibly friendly and responsive. Highly recommend!"

  • Taavid Mikomägi

    Founder at Saarmas

    "I'm building a business, not doomscrolling for leads. Sera handles that."

  • Kaspar Soidla

    Owner at Aberg

    "Currently, about 75% of new deals in the Finnish direction come via Sera AI."

  • Erik Mik

    Head of Export at Millamore

    “Sera found contacts I’d never reach on my own. Far more effective than trade fairs, at a fraction of the cost.”

  • Rudolfs Selga

    RevOps at Montonio

    "Huge time-saver! No more hours spent manually checking websites. Sera finds our ideal customers for us."

How Sera works

From brief to closing in three steps

1

Sera analyses your website

Sera does research of your business by its own. You describe who you sell to and what a good buyer looks like. No lists to upload, no scraping to manage.

2

Agents find, qualify & write

Sera builds your opportunity pool, filters for fit, researches each account, and drafts personalised outreach that sounds like you. You approve each messages manually or set it to autopilot.

3

Conversations land in your inbox

Replies from new clients show up as they answer. You step in to close the deals.

Not just an AI agent, but a whole team

1

Strategy Agent

Understands your business, ideal customer profile, and sales goals, then defines targeting and coordinates how all other agents operate. It ensures the entire system stays aligned with your strategy and focuses on the right opportunities.

2

Data Scout

Sources a large pool of companies from premium data providers and market signals. It casts a wide net to ensure no relevant opportunities are missed, supplying the system with the raw data needed for further qualification.

3

Qualification Agent

Analyzes and filters the sourced companies against your ICP and criteria. It removes low-fit accounts and prioritizes high-potential opportunities, turning raw data into a focused, actionable pipeline.

4

Research Agent

Fills in missing information by conducting deeper research on selected accounts. It identifies decision-makers, gathers contact details, and builds relevant context to support effective outreach.

5

Outreach Agent

Transforms insights into personalized messaging tailored to each company and contact. It ensures communication is relevant, human-sounding, and aligned with the prospect’s situation to improve response rates.

6

Infrastructure Agent

Manages the technical foundation behind outreach, including sending systems and domain setup. It ensures emails are delivered reliably, maintain strong inbox placement, and scale without issues.

1

Strategy Agent

Understands your business, ideal customer profile, and sales goals, then defines targeting and coordinates how all other agents operate. It ensures the entire system stays aligned with your strategy and focuses on the right opportunities.

2

Data Scout

Sources a large pool of companies from premium data providers and market signals. It casts a wide net to ensure no relevant opportunities are missed, supplying the system with the raw data needed for further qualification.

3

Qualification Agent

Analyzes and filters the sourced companies against your ICP and criteria. It removes low-fit accounts and prioritizes high-potential opportunities, turning raw data into a focused, actionable pipeline.

4

Research Agent

Fills in missing information by conducting deeper research on selected accounts. It identifies decision-makers, gathers contact details, and builds relevant context to support effective outreach.

5

Outreach Agent

Transforms insights into personalized messaging tailored to each company and contact. It ensures communication is relevant, human-sounding, and aligned with the prospect’s situation to improve response rates.

6

Infrastructure Agent

Manages the technical foundation behind outreach, including sending systems and domain setup. It ensures emails are delivered reliably, maintain strong inbox placement, and scale without issues.

Your next 100 customers are already out there

Let Sera's agents find them and start the conversation before your competitors do.

Get your first 5 leads free →

No credit card. Setup in minutes. Cancel anytime.

Image of client success manager

Talk to Karl, our co-founder

Karl Maaroos, co-founder

+372 5326 4228 | karl@seraleads.com

Learn more about the AI agents

Design work image
Design work image
Design work image
Image of client success manager

Talk to Karl, our co-founder

Karl Maaroos, co-founder

+372 5326 4228 | karl@seraleads.com

Learn more about the AI agents

Design work image
Design work image
Design work image
Image of client success manager

Talk to Karl, our co-founder

Karl Maaroos, co-founder

+372 5326 4228 | karl@seraleads.com

Learn more about the AI agents

Design work image
Design work image
Design work image