Sera vs ZoomInfo
ZoomInfo sells you a contact database and a $30K+ annual contract. Sera's AI agents find your buyers, write the outreach, and start the conversations - so your pipeline fills while you focus on closing.
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10×
higher reply rate vs. typical cold outbound due to lead qualification beforehand
10+ hrs
saved each week on finding leads, writing outreach and follow-up messages.
350M+
companies reachable - just brief Sera and its AI agents find and contact the best-fit accounts.
comparison
Sera vs ZoomInfo, line by line
Capability
Sera
ZoomInfo
Finds buyers AND writes the outreach
✓ AI agents do both
Detects buying signals & timing
✓ Reaches out at the right moment
Intent data (add-on)
Personalised per-company messages
✓ Tailored by AI per account
Templates & manual work
Deliverability & no-spam sending
✓ Managed infrastructure
Not included
Verified contact data, GDPR friendly
✓ 350M+ companies, US+EU focus
US-centric coverage
Pricing model
✓ Monthly pricing, starting 99€ /mo
Annual only, $15K-$60K/yr
Time you need to invest in
✓ 15-20 minutes
Days of list-building
Why teams switch from ZoomInfo to Sera
Live pipeline beats a static database
Your data never gets old
ZoomInfo lists decay fast - buyers change jobs constantly. Sera verifies contacts in real time, so you're never emailing someone who left months ago.
You don't need to write
A database doesn't book meetings. Sera's agents research each account and write the first message and follow-ups - so outreach actually goes out.
Reasonable pricing
Adding reps shouldn't multiply your bill. Sera is transparently priced - 99€ a month for a start and 449€ for scale, not the number of "seats" you buy.
Rave Otsla
Sales Manager at Jalax
"With other AI tools, 80% of my leads were irrelevant. With Sera, 80% are actually a great fit."
Hendrik Roosna
Founder at Fairown
“Absolute pleasure to work with! The team is incredibly friendly and responsive. Highly recommend!"
Taavid Mikomägi
Founder at Saarmas
"I'm building a business, not doomscrolling for leads. Sera handles that."
Kaspar Soidla
Owner at Aberg
"Currently, about 75% of new deals in the Finnish direction come via Sera AI."
Erik Mik
Head of Export at Millamore
“Sera found contacts I’d never reach on my own. Far more effective than trade fairs, at a fraction of the cost.”
Rudolfs Selga
RevOps at Montonio
"Huge time-saver! No more hours spent manually checking websites. Sera finds our ideal customers for us."
How Sera works
From brief to closing in three steps
1
Sera analyses your website
You describe who you sell to and what a good buyer looks like. Sera researches your market itself, so there are no ZoomInfo lists to license, no credits to burn, and no exports to clean.
2
Agents find, qualify & write
Sera builds your opportunity pool, filters for fit, researches each account, and writes personalised outreach that sounds like you. A database just hands you contacts; here the outreach actually goes out. Approve each message or set it to autopilot.
3
Conversations land in your inbox
Replies from interested buyers land in your inbox as they answer. You step in to close, instead of exporting another list.
Not just an AI agent, but a whole team
Your next 100 customers are already out there
Let Sera's agents find them and start the conversation before your competitors do.
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