Sera vs Outreach

A smarter, cheaper alternative to Outreach

A smarter, cheaper alternative to Outreach

Outreach gives you sequences to run, a 10-seat minimum, and a five-figure implementation fee. Sera's AI agents find your buyers and write the outreach for you - so your pipeline fills while you focus on closing.

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10×

higher reply rate vs. typical cold outbound due to lead qualification beforehand

10+ hrs

saved each week on finding leads, writing outreach and follow-up messages.

350M+

companies reachable - just brief Sera and its AI agents find and contact the best-fit accounts.

comparison

Sera vs Outreach, line by line

Capability

Sera

Outreach

Finds buyers AND writes the outreach

✓ AI agents do both

Sequencing only - you write

Data only. You write

Detects buying signals & timing

✓ Reaches out at the right moment

Limited, rules-based

Personalised per-company messages

✓ Tailored by AI per account

Templates & manual work

Deliverability & no-spam sending

✓ Managed infrastructure

You manage sending

Verified contact data, GDPR friendly

✓ 350M+ companies, US+EU focus

Bring your own data

Pricing model

✓ Monthly pricing, starting 99€ /mo

Sales-only quote, 10+ seats

Time you need to invest in

✓ 15-20 minutes

Weeks + onboarding fees

Why teams switch from Outreach to Sera

Booked meetings beat busy sequences

Your data never gets old

With Outreach you bring your own data - and it decays fast. Sera verifies contacts in real time, so you're never emailing someone who left months ago.

You don't need to write

A sequence tool doesn't book meetings. Sera's agents research each account and write the first message and follow-ups - so outreach actually goes out.

Reasonable pricing

Adding reps shouldn't multiply your bill. Sera is transparently priced - 99€ a month for a start and 449€ for scale, not the number of "seats" you buy.

  • Rave Otsla

    Sales Manager at Jalax

    "With other AI tools, 80% of my leads were irrelevant. With Sera, 80% are actually a great fit."

  • Hendrik Roosna

    Founder at Fairown

    “Absolute pleasure to work with! The team is incredibly friendly and responsive. Highly recommend!"

  • Taavid Mikomägi

    Founder at Saarmas

    "I'm building a business, not doomscrolling for leads. Sera handles that."

  • Kaspar Soidla

    Owner at Aberg

    "Currently, about 75% of new deals in the Finnish direction come via Sera AI."

  • Erik Mik

    Head of Export at Millamore

    “Sera found contacts I’d never reach on my own. Far more effective than trade fairs, at a fraction of the cost.”

  • Rudolfs Selga

    RevOps at Montonio

    "Huge time-saver! No more hours spent manually checking websites. Sera finds our ideal customers for us."

How Sera works

From brief to closing in three steps

1

Sera analyses your website

You describe who you sell to and what a good buyer looks like. Sera finds the accounts itself, so there are no lists to import and no sequences to build before anything goes out.

2

Agents find, qualify & write

Sera builds your opportunity pool, filters for fit, researches each account, and writes personalised outreach that sounds like you. No cadence to configure and no rep to run it. Approve each message or set it to autopilot.

3

Conversations land in your inbox

Replies from interested buyers land in your inbox as they answer. You step in to close, with no platform to operate and no per-seat bill.

Not just an AI agent, but a whole team

1

Strategy Agent

Understands your business, ideal customer profile, and sales goals, then defines targeting and coordinates how all other agents operate. It ensures the entire system stays aligned with your strategy and focuses on the right opportunities.

2

Data Scout

Sources a large pool of companies from premium data providers and market signals. It casts a wide net to ensure no relevant opportunities are missed, supplying the system with the raw data needed for further qualification.

3

Qualification Agent

Analyzes and filters the sourced companies against your ICP and criteria. It removes low-fit accounts and prioritizes high-potential opportunities, turning raw data into a focused, actionable pipeline.

4

Research Agent

Fills in missing information by conducting deeper research on selected accounts. It identifies decision-makers, gathers contact details, and builds relevant context to support effective outreach.

5

Outreach Agent

Transforms insights into personalized messaging tailored to each company and contact. It ensures communication is relevant, human-sounding, and aligned with the prospect’s situation to improve response rates.

6

Infrastructure Agent

Manages the technical foundation behind outreach, including sending systems and domain setup. It ensures emails are delivered reliably, maintain strong inbox placement, and scale without issues.

1

Strategy Agent

Understands your business, ideal customer profile, and sales goals, then defines targeting and coordinates how all other agents operate. It ensures the entire system stays aligned with your strategy and focuses on the right opportunities.

2

Data Scout

Sources a large pool of companies from premium data providers and market signals. It casts a wide net to ensure no relevant opportunities are missed, supplying the system with the raw data needed for further qualification.

3

Qualification Agent

Analyzes and filters the sourced companies against your ICP and criteria. It removes low-fit accounts and prioritizes high-potential opportunities, turning raw data into a focused, actionable pipeline.

4

Research Agent

Fills in missing information by conducting deeper research on selected accounts. It identifies decision-makers, gathers contact details, and builds relevant context to support effective outreach.

5

Outreach Agent

Transforms insights into personalized messaging tailored to each company and contact. It ensures communication is relevant, human-sounding, and aligned with the prospect’s situation to improve response rates.

6

Infrastructure Agent

Manages the technical foundation behind outreach, including sending systems and domain setup. It ensures emails are delivered reliably, maintain strong inbox placement, and scale without issues.

Your next 100 customers are already out there

Let Sera's agents find them and start the conversation before your competitors do.

Get your first 5 leads free →

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Image of client success manager

Talk to Karl, our co-founder

Karl Maaroos, co-founder

+372 5326 4228 | karl@seraleads.com

Learn more about the AI agents

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Image of client success manager

Talk to Karl, our co-founder

Karl Maaroos, co-founder

+372 5326 4228 | karl@seraleads.com

Learn more about the AI agents

Design work image
Design work image
Design work image
Image of client success manager

Talk to Karl, our co-founder

Karl Maaroos, co-founder

+372 5326 4228 | karl@seraleads.com

Learn more about the AI agents

Design work image
Design work image
Design work image