Sera vs Lavender

A smarter, cheaper alternative to Lavender

A smarter, cheaper alternative to Lavender

Lavender grades and improves the emails you write, one message at a time. Sera's AI agents find your buyers, write the outreach, and send it, for 99€/mo.

Lavender grades and improves the emails you write, one message at a time. Sera's AI agents find your buyers, write the outreach, and send it, for 99€/mo.

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No credit card. No spam. Setup in minutes.

No credit card. No spam. Setup in minutes.

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Get real leads and messages in minutes

No credit card needed

10×

higher reply rate vs. typical cold outbound due to lead qualification beforehand

10+ hrs

saved each week on finding leads, writing outreach and follow-up messages.

350M+

companies reachable - just brief Sera and its AI agents find and contact the best-fit accounts.

comparison

Sera vs Lavender, line by line

Capability

Sera

Lavender

Finds buyers AND writes the outreach

✓ AI agents do both

Coaches you - you write

Data only. You write

Detects buying signals & timing

✓ Reaches out at the right moment

Not included

Personalised per-company messages

✓ Tailored by AI per account

Writing suggestions

Deliverability & no-spam sending

✓ Managed infrastructure

No sending

Verified contact data, GDPR friendly

✓ 350M+ companies, US+EU focus

Bring your own data

Pricing model

✓ Monthly pricing, starting 99€ /mo

$29-$89 /seat /mo

Time you need to invest in

✓ 15-20 minutes

You still write each email

Why teams switch from Lavender to Sera

Don't just grade emails, send them

Your data never gets old

Lavender improves emails to contacts you already found. Sera finds the buyers and verifies 350M+ contacts in real time, so you start from a fresh list.

You don't need to write

A writing coach still needs you to write. Sera's agents research each account and write the first message and follow-ups for you, so outreach actually goes out.

Reasonable pricing

Adding reps shouldn't multiply your bill. Sera is transparently priced - 99€ a month for a start and 449€ for scale, not the number of "seats" you buy.

  • "With other AI tools, 80% of my leads were irrelevant. With Sera, 80% are actually a great fit."

    Rave Otsla

    Sales Manager at Jalax

  • “Absolute pleasure to work with! The team is incredibly friendly and responsive. Highly recommend!"

    Hendrik Roosna

    Founder at Fairown

  • "I'm building a business, not doomscrolling for leads. Sera handles that."

    Taavid Mikomägi

    Founder at Saarmas

  • "Currently, about 75% of new deals in the Finnish direction come via Sera AI."

    Kaspar Soidla

    Owner at Aberg

  • “Sera found contacts I’d never reach on my own. Far more effective than trade fairs, at a fraction of the cost.”

    Erik Mik

    Head of Export at Millamore

  • "Huge time-saver! No more hours spent manually checking websites. Sera finds our ideal customers for us."

    Rudolfs Selga

    RevOps at Montonio

How Sera works

From brief to closing in three steps

1

Sera analyses your website

You describe who you sell to and what a good buyer looks like. Sera finds the accounts and writes the messages itself, so you don't start from a blank email with a coach on the side.

2

Agents find, qualify & write

Sera builds your opportunity pool, filters for fit, researches each account, and writes personalised outreach that sounds like you. You don't grade drafts line by line. Approve each message or set it to autopilot.

3

Conversations land in your inbox

Replies from interested buyers land in your inbox as they answer. You step in to close, instead of scoring another draft.

Start for free

Not just an AI agent, but a whole team

1

Strategy Agent

Understands your business, ideal customer profile, and sales goals, then defines targeting and coordinates how all other agents operate. It ensures the entire system stays aligned with your strategy and focuses on the right opportunities.

2

Data Scout

Sources a large pool of companies from premium data providers and market signals. It casts a wide net to ensure no relevant opportunities are missed, supplying the system with the raw data needed for further qualification.

3

Qualification Agent

Analyzes and filters the sourced companies against your ICP and criteria. It removes low-fit accounts and prioritizes high-potential opportunities, turning raw data into a focused, actionable pipeline.

4

Research Agent

Fills in missing information by conducting deeper research on selected accounts. It identifies decision-makers, gathers contact details, and builds relevant context to support effective outreach.

5

Outreach Agent

Transforms insights into personalized messaging tailored to each company and contact. It ensures communication is relevant, human-sounding, and aligned with the prospect’s situation to improve response rates.

6

Infrastructure Agent

Manages the technical foundation behind outreach, including sending systems and domain setup. It ensures emails are delivered reliably, maintain strong inbox placement, and scale without issues.

1

Strategy Agent

Understands your business, ideal customer profile, and sales goals, then defines targeting and coordinates how all other agents operate. It ensures the entire system stays aligned with your strategy and focuses on the right opportunities.

2

Data Scout

Sources a large pool of companies from premium data providers and market signals. It casts a wide net to ensure no relevant opportunities are missed, supplying the system with the raw data needed for further qualification.

3

Qualification Agent

Analyzes and filters the sourced companies against your ICP and criteria. It removes low-fit accounts and prioritizes high-potential opportunities, turning raw data into a focused, actionable pipeline.

4

Research Agent

Fills in missing information by conducting deeper research on selected accounts. It identifies decision-makers, gathers contact details, and builds relevant context to support effective outreach.

5

Outreach Agent

Transforms insights into personalized messaging tailored to each company and contact. It ensures communication is relevant, human-sounding, and aligned with the prospect’s situation to improve response rates.

6

Infrastructure Agent

Manages the technical foundation behind outreach, including sending systems and domain setup. It ensures emails are delivered reliably, maintain strong inbox placement, and scale without issues.

Your next 100 customers are already out there

Let Sera's agents find them and start the conversation before your competitors do.

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